We’re inviting innovative companies that act as third-party enablers for businesses to apply
for our new Business Solutions Accelerator.
Do you support merchants with solutions like customer data platforms,
service and creative apps or system integrations?
If yes, this 12-week virtual program can provide your team with technical support and product education across Facebook tools like Conversions API, Facebook Business Extension (FBE) 2.0 and Business Apps.
You can learn more about these products and platforms,
and how these solutions can accelerate business growth, below.
Participating startups can also expect to build their professional networks with fellow
third-party providers, learn more about Facebook’s own product roadmaps,
and benefit from insider perspectives on the latest trends and technologies.
Through the accelerator, we’re looking forward to nurturing and collaborating
with technology partners that share our commitment to improving the merchant experience
for businesses across the Facebook family of apps.
Today, there's a demand for greater data privacy, and the ecosystem is rapidly evolving in an effort to meet those expectations. A key development is web browsers beginning to implement changes that will significantly alter websites’ ability to share data in the very near future.
Conversions API is a Facebook Business Tool that helps businesses stay ahead of these shifts by sharing key web and offline events, or customer actions, directly from their server to Facebook’s. Conversions API doesn’t use cookies, so web browser settings don’t impact the ability to send data from customers that have already provided all necessary consents (if any).
With Conversions API, businesses can continue driving the outcomes they care about using information they control, all while helping to protect their customer’s data and maximizing performance of their Facebook advertising. (Learn more)
Facebook Business Extension is a solution which helps you simplify the process of enabling Facebook tools for businesses using your platform.
By integrating with Facebook Business Extension, you can unlock a broad suite of Facebook business tools for your customers across multiple verticals including eCommerce, services and creative — experiences such as Facebook Shops, Dynamic Ads, and other business tools available across the Facebook family of apps.
Facebook Business Extension makes it easy for businesses to list products and offer service appointments on Facebook and Instagram, find people likely to buy and book, and measure results. (Learn more)
The new Business Apps interface with-in Facebook Business Suite provides an all in one solution for businesses to discover your platform and start their integration without leaving Facebook.
By integrating with Business Apps, you can help get your business customers set up for success and
drive measurable results.
Our startup programs connect innovative businesses with opportunities to leverage Facebook technologies to grow.
Whether you’re new to the solutions Facebook offers beyond advertising, or already building with us, we provide programs that enable startups to discover and integrate products under the guidance of Facebook experts.
Our philosophy is to collaborate with startups by sharing insights and expertise across the key technology areas that Facebook is invested in.
APPLICATIONS OPEN
Until June 24, 2021 (midnight BST)
Apply now! Applications are evaluated
and selected on an ongoing basis, so we
strongly recommend applying early
PROGRAM GOAL SETTING
July 2021
Setting goals with the selected startups and matching them with the most relevant Facebook experts
PROGRAM DATES
August 2021 - October 2021
12-week content and mentorship program
*Details will be shared with the selected applicants
This program is powered by Plug and Play.
Plug and Play is the leading innovation platform, connecting startups, corporations, venture capital firms, universities, and government agencies. Headquartered in Silicon Valley, we're present in 35+ locations across five continents. We offer corporate innovation programs and help our corporate partners in every stage of their innovation journey, from education to execution. We also organize startup acceleration programs and have built an in-house VC to drive innovation across multiple industries where we've invested in hundreds of successful companies including Dropbox, Guardant Health, Honey, Lending Club, N26, PayPal, and Rappi. For more information, visit https://www.plugandplaytechcenter.com/